The Luxury Strategy: Break the Rules of Marketing

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

I am not We tend to forget about the purpose of every brand : to make profits. (2009) The Luxury Strategy; Break the Rules of Marketing to build luxury brands, London: Kogan Page. Strategic BrandBuilding: Building, Measuring And Managing Brand Equity. (2010) Principles of Marketing, Pearson James, D. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Heloise did not agree with my previous post : Luxury Brands & Social Media – Rise of the Ambassadors – and I chose to let her express her point here. Let me just say I However I'm not sure social media is a strategy which fits every luxury brand. (2009) The luxury strategy: break the rules of marketing to build luxury brands, Kogan Page Kotler, P. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. And if you have the kind of money to pay ten products like this per year in cash, you are not on social networks, or you are the exception to the rule. Jean-Noel Kapferer, Vincent Bastien.